Honda has premiered a new global ad "sky" signifying Honda's realization of a dream to bring mobility for everyone to the third dimension, the sky, with the introduction of the HondaJet.   Showcasing the HondaJet, the "Sky" campaign displays the techology, and advances that are expected from the HondaJet.

Included in the campaign is a special site that introduces the HondaJet.  With the upcoming annual NBAA Meeting and Convention in Orlando, the HondaJet along with other Very Light Jet manufacturers are expected to be one of the more interesting areas.

Honda's partner in the HondaJet, Piper Aircraft, is expected to make an announcenment at this years show concerning it's possible entre into the Very Light Jet (VLJ) market.  This announcement would be the first turbine aircraft in the Piper line and is not expected to compete directly with the HondaJet.

Piper CEO and president Jim Bass, in a recent article in Aviation International News, has said that new aircraft "will not compete with the HondaJet; it will complement it."

Both companies are expected to announce further details on this relationship at this years convention.